Hawaiian Airlines recently announced a major update to its brand identity and unveiled a new paint scheme for its Boeing 717, along with a revamped logo. The airline’s iconic Pualani (Flower of the Sky) will continue to dominate the tail of its aircraft. Below Pualani, a silver maile lei will wrap the fuselage of each jet with pakalana flowers. Hawaiian’s new logo will be rolled out on the airline’s web and digital platforms, as well as on updated airport signage from the check-in counter through to the boarding gate. All aircrafts will see the new version of Pualani by 2020.

Pualani, the first female icon to grace the tail of a commercial airliner, debuted in 1973 to mark the airline’s achievement of an all-jet fleet. For her most recent makeover, Hawaiian partnered with Lippincott, a creative consulting firm, along with an internal committee of employees, and together studied the airline’s history, as well as the Hawaiian culture. Together, they decided to retain Pualani, along with the brand’s color palette (purple, fuchsia, and coral).

Following a re-boot of its branding, the airline is next poised to welcome a new fleet of medium-haul, single-aisle Airbus A321 neo jets later this year.

Hawaiian Airlines services 27 airports worldwide, including 11 US gateways, and features service from American Samoa, Australia, China, Japan, New Zealand, South Korea, and Tahiti, in addition to daily jet flight service between the Hawaiian Islands.